Automotive Heads-up Display (HUD) Market (Combiner-projected HUD’s, Windshield-projected HUD’s) for Mid-size Car and Forecast, 2015 – 2021

Automotive Heads-up Display (HUD) Market (Combiner-projected HUD’s, Windshield-projected HUD’s) for Mid-size Car and Forecast, 2015 – 2021

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According to the report, demand for global automotive heads up display market was valued at USD 411.57 million in 2015, is expected to reach USD 1,291.68 million in 2021 and is anticipated to grow at a CAGR of slightly above 21.68% between 2016 and 2021. In terms of volume, the global automotive heads up display market stood at above 1.26 million units in 2015. An automotive heads-up display also known as an auto-HUD is a transparent display that displays data in the car without requiring users to look away from their usual viewpoints. Automotive HUD displays information onto a transparent screen, a combiner, or windshield. It provides used extensively for various applications in automotive and aviation areas. The situational awareness and enhance safety margins in automotive and aviation areas are increased due to the heads-up display. HUD consists of the combiner, projector unit, display panel, and video generator.



According to the report, demand for global automotive heads up display market was valued at USD 411.57 million in 2015, is expected to reach USD 1,291.68 million in 2021 and is anticipated to grow at a CAGR of slightly above 21.68% between 2016 and 2021. In terms of volume, the global automotive heads up display market stood at above 1.26 million units in 2015.

Head-up display (HUD) technology plays a major role in the automotive and aviation application. The enhanced reality is an emerging trend in the head-up display market. The automotive heads-up display is a transparent screen that shows data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. A combiner, projector unit, display panel, and video generator are some primary components of HUDs. The situational awareness and enhanced safety margins in automotive and aviation areas are increased with the help of HUD. HUD systems are used to project information on the windshield, which alert user of lane markings, turnings, to identify the object.

Increasing awareness of related benefits of HUDs helps to avoid road accidents. Rising disposable income coupled with increasing demand for transportation services in large amount drives demand of vehicles in emerging economies. The continuous rise in the number of vehicles and accidents on the road is leading to strict safety regulations in all countries. This force consumers to focus on safety-related features in cars like HUDs. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUDs among the general population which helps to grow the market of the automotive heads-up display. The rising necessity of a safe, comfortable, and well-located lifestyle among people has been leading to the fast development of the automotive heads-up display market globally.

Global Automotive Heads-up Display Market

Global automotive heads-up display market is segmented on the basis of product type and applications. On the basis of product type, automotive heads-up display market is subdivided into combiner-projected HUD’s and windshield-projected HUD’s. Windshield-projected HUDs dominated the automotive HUD market in China with a 94% market share in 2015. Windshield-projected HUDs are witnessing strong demand from end users across the globe. There are various display technologies being incorporated by HUD manufacturer’s gives lucrative opportunities to automotive HUD market. DLP projection technology and LCoS which is reflection-based display technology are some technologies used while manufacturing HUDs.

On the basis of application, automotive heads-up display market is divided into mid-size cars and premium cars.  Automotive heads-up display market was dominated by the premium cars due to the advance technology incorporation. China is a high growth potential market for premium cars and recorded extraordinary growth in 2014. In 2015, premium cars witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation and more comforts are some of the key factors which make premium cars dominating segment in the market. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, price sensitivity of mid-size car customers and high cost due to the high ASP of HUDs lowers the adoption of HUDs in this sector.

North America was the leading region for automotive heads-up display market and accounted for significant share of the total market 2015. Asia Pacific is expected to be the fastest growing market due to the strong growth of automotive industry in China and India. Asia Pacific is followed by Europe and the Middle East & Africa.  Demand for automotive heads-up display from Latin America is anticipated to grow significantly during the forecast period.

Some of the major participants in automotive heads-up display market include Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global automotive HUD market, 2015 – 2021 (Million Units) (USD Million)
    • 2.2. Global automotive HUD market: Snapshot
  • Chapter 3. Automotive HUD – Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global automotive HUD market drivers: Impact analysis
      • 3.2.2. Increasing awareness of potential benefits of HUDs
      • 3.2.3. Strong rise in car production
    • 3.3. Market restraints
      • 3.3.1. Global automotive HUD market restraints: Impact analysis
      • 3.3.2. High cost of HUDs
    • 3.4. Opportunities
      • 3.4.1. Self driving concept car
    • 3.5. Porter’s five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. Threat from new entrants
      • 3.5.4. Threat from new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by product segment
      • 3.6.2. Market attractiveness analysis, by end-user segment
      • 3.6.3. Market attractiveness analysis, by regional segment
  • Chapter 4. Global Automotive HUD Market – Competitive Landscape
    • 4.1. Company market share, 2015 (Subject To Data Availability)
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions & Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
    • 4.3. Research and Development, Product and Regional Expansion
  • Chapter 5. Global Automotive HUD Market – Product Segment Analysis
    • 5.1. Global automotive HUD market: Product overview
      • 5.1.1. Global automotive HUD market volume share, by product, 2015 and 2021
    • 5.2. Combiner-projected HUD’s
      • 5.2.1. Global combiner-projected HUD’s market, 2015 – 2021 (Million Units) (USD Million)
    • 5.3. Windshield-projected HUD’s
      • 5.3.1. Global windshield-projected HUD’s market, 2015 – 2021 (Million Units) (USD Million)
  • Chapter 6. Global Automotive HUD Market – End-user Segment Analysis
    • 6.1. Global automotive HUD market: End-user overview
      • 6.1.1. Global automotive HUD market volume share, by end-user, 2015 – 2021
    • 6.2. Mid-size Cars
      • 6.2.1. Global automotive HUD market for mid-size cars, 2015 – 2021 (Million Units) (USD Million)
    • 6.3. Premium Cars
      • 6.3.1. Global automotive HUD market for premium cars, 2015 – 2021 (Million Units) (USD Million)
  • Chapter 7. Global Automotive HUD Market – Regional Segment Analysis
    • 7.1. Global automotive HUD market: Regional overview
      • 7.1.1. Global automotive HUD market volume share, by region, 2015 – 2021
    • 7.2. North America
      • 7.2.1. North America automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.2.2. North America automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.2.3. North America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.2.4. North America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.2.5.2. U.S. automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.2.5.3. U.S. automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.2.5.4. U.S. automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.3. Europe
      • 7.3.1. Europe automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.3.2. Europe automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.3.3. Europe automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.3.4. Europe automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.3.5. Germany
        • 7.3.5.1. Germany automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.3.5.2. Germany automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.3.5.3. Germany automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.3.5.4. Germany automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.3.6. France
        • 7.3.6.1. France automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.3.6.2. France automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.3.6.3. France automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.3.6.4. France automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.3.7. UK
        • 7.3.7.1. UK automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.3.7.2. UK automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.3.7.3. UK automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.3.7.4. UK automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.4.2. Asia Pacific automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.4.3. Asia Pacific automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.4.4. Asia Pacific automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.4.5. China
        • 7.4.5.1. China automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.4.5.2. China automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.4.5.3. China automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.4.5.4. China automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.4.6. Japan
        • 7.4.6.1. Japan automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.4.6.2. Japan automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.4.6.3. Japan automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.4.6.4. Japan automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.4.7. India
        • 7.4.7.1. India automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.4.7.2. India automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.4.7.3. India automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.4.7.4. India automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.5. Latin America
      • 7.5.1. Latin America automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.5.2. Latin America automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.5.3. Latin America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.5.4. Latin America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil automotive HUD market volume, by product, 2015 – 2021 (Million Units)
        • 7.5.5.2. Brazil automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
        • 7.5.5.3. Brazil automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
        • 7.5.5.4. Brazil automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.6.2. Middle East and Africa automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.6.3. Middle East and Africa automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.6.4. Middle East and Africa automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
  • Chapter 8. Company Profile
    • 8.1. Panasonic
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Nippon Seiki
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. Delphi Automotive
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Continental
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. Denso Corporation
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Microvision Inc.
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. Yazaki Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments
    • 8.8. Visteon Corporation
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Product portfolio
      • 8.8.4. Business strategy
      • 8.8.5. Recent developments

List of Figures

1. Market research process
2. Market research methodology
3. Global automotive HUD market revenue, 2015 – 2021 (Million Units) (USD Million)
4. Porter’s five forces analysis
5. Automotive HUD: Market attractiveness analysis, by product segment
6. Automotive HUD: Market attractiveness analysis, by end-user segment
7. Automotive HUD: Market attractiveness analysis, by regional segment
8. Company market share analysis
9. Global automotive HUD market volume share by product, 2015 – 2021
10. Global  combiner-projected HUD’s market, 2015 – 2021, (Million Units) (USD Million)
11. Global  windshield-projected HUD’s market, 2015 – 2021, (Million Units) (USD Million)
12. Global automotive HUD market volume share by end-user, 2015 – 2021
13. Global automotive HUD market for mid-size cars, 2015 – 2021 , (Million Units) (USD Million)
14. Global  automotive HUD market for premium cars, 2015 – 2021 , (Million Units) (USD Million)


List of Tables

1. automotive HUD market: Market snapshot
2. Product type of automotive HUD market
3. Drivers of global automotive HUD market: Impact analysis
4. Restraints of global automotive HUD market: Impact analysis
5. North America automotive HUD market volume, by product , 2015 – 2021 (Million Units)
6. North America automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
7. North America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
8. North America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
9. U.S. automotive HUD market volume, by product, 2015 – 2021 (Million Units)
10. U.S automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
11. U.S automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
12. U.S automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
13. Europe automotive HUD market volume, by product, 2015 – 2021 (Million Units)
14. Europe automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
15. Europe automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
16. Europe automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
17. Germany automotive HUD market volume, by product, 2015 – 2021 (Million Units)
18. Germany automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
19. Germany automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
20. Germany automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
21. France automotive HUD market volume, by product, 2015 – 2021 (Million Units)
22. France automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
23. France automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
24. France automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
25. UK automotive HUD market volume, by product, 2015 – 2021 (Million Units)
26. UK automotive HUD market revenue, by product , 2015 – 2021 (USD Million)
27. UK automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
28. UK automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
29. Asia Pacific automotive HUD market volume, by product, 2015 – 2021 (Million Units)
30. Asia Pacific automotive HUD market revenue, by product 2015 – 2021 (USD Million)
31. Asia Pacific automotive HUD market volume, by end-user, 2015 – 2021 (USD Million)
32. Asia Pacific automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
33. China automotive HUD market volume, by product, 2015 – 2021 (Million Units)
34. China automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
35. China automotive HUD market volume, by end-user, 2015 – 2021 (USD Million)
36. China automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
37. Japan automotive HUD market volume, by product, 2015 – 2021 (Million Units)
38. Japan automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
39. Japan automotive HUD market volume, by end-user, 2015 – 2021 (USD Million)
40. Japan automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
41. India automotive HUD market volume, by product, 2015 – 2021 (Million Units)
42. India automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
43. India automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
44. India automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
45. Latin America automotive HUD market volume, by product, 2015 – 2021 (Million Units)
46. Latin America automotive HUD market revenue, by product – 2020 (USD Million)
47. Latin America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
48. Latin America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
49. Brazil automotive HUD market volume, by product, 2015 – 2021 (Million Units)
50. Brazil automotive HUD market revenue, by product – 2020 (USD Million)
51. Brazil automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
52. Brazil automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
53. Middle East and Africa  automotive HUD market volume, by product, 2015 – 2021 (Million Units)
54. Middle East and Africa automotive HUD market revenue, by product – 2020 (USD Million)
55. Middle East and Africa automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
56.  Middle East and Africa automotive HUD market revenue, end-user, 2015 – 2021 (USD Million)

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