Global IPTV Market – Industry Perspective, Comprehensive Analysis, and Forecast 2015 – 2021

Global IPTV Market for Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication & It and Others – Global Industry Perspective, Comprehensive Analysis, and Forecast, 2015 – 2021

The report also includes detailed profiles of end players such as AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation.


The report covers forecast and analysis for the IPTV market on a global, regional and country level. According to the report, global IPTV market was valued at around USD 34.67 billion in 2015 and is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01% between 2016 and 2021.The study includes drivers and restraints for the IPTV market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the IPTV market on a global level.

IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video on demand. In addition, initiatives taken by government to increase broadband penetration help to grow the market size during the forecast period. Other important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. An initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.

In order to give the users of this report a comprehensive view on the IPTV market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the IPTV market has also been included in the study. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, growth rate and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research& development, product and regional expansion of major participants involved in the market on global and regional basis. Moreover, the study covers price trend analysis, product portfolio of various companies along with patent analysis (2011-2016) bifurcated into patent trend, patent share by company and patent analysis according to region.

The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. Media & entertainment and gaming application segment together acquired major share of the total market due to decreasing prices of IPTV subscription globally.

The IPTV market was dominated by Europe with over 38% share of the total market in 2013. Europe is followed by Asia Pacific and North America respectively owing to the increasing broadband penetration and decreasing prices of IPTV subscription in the region. However, Latin America and Middle East & Africa are also expected to exhibit significant growth over the forecast period.

The study provides a decisive view on the IPTV market by segmenting the market based on products and applications. All the segments have been analyzed based on present and future trends and the market is estimated from 2015 to 2021. Key product segments covered under this study includes advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for IPTV based on individual applications in all the regions and countries.

The report also includes detailed profiles of end players such as AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation. The detailed description of players includes parameters such as company overview, financial overview, business strategies and recent developments of the company.

The report segments the global IPTV market as:

Global IPTV Market: Application Segment Analysis

  • Advertising and Marketing
  • Media and Entertainment
  • Gaming
  • E-Commerce
  • Healthcare and Medical
  • Telecommunication and It
  • Others

Global IPTV Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global IPTV market, 2015 – 2021, (USD Million)
    • 2.2. IPTV: Market snapshot
  • Chapter 3. IPTV Market: Industry Analysis
    • 3.1. IPTV: Market dynamics
    • 3.2. Market Drivers
      • 3.2.1. Growing demand across different application sectors
      • 3.2.2. Increasing demand for high-definition channels and video on demand
      • 3.2.3. Reducing cost of IPTV services and government initiatives to increase broadband penetration
    • 3.3. Restraints
      • 3.3.1. Competition from cable TV and satellite TV operators
    • 3.4. Opportunity
      • 3.4.1. Advanced technologies with IPTV systems
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by application segment
      • 3.6.2. Market attractiveness analysis by regional segment
  • Chapter 4. Global IPTV Market: Competitive Landscape
    • 4.1. Company Market Share Analysis
      • 4.1.1. Global IPTV market: company market share, 2015
    • 4.2. Strategic Development
      • 4.2.1. Acquisitions & Mergers
      • 4.2.2. New Product Launch
      • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
      • 4.2.4. Research and Development, Product and Regional Expansion
    • 4.3. Product Portfolio
    • 4.4. Patent Analysis (2011-2016)
      • 4.4.1. Patent Trend
      • 4.4.2. Patent Share by company
      • 4.4.3. By Region
  • Chapter 5. Global IPTV Market: Application Overview
    • 5.1. Global IPTV market share, by application, 2015 and 2021
    • 5.2. Global IPTV market for advertising and marketing, 2015 – 2021 (USD Million)
    • 5.3. Global IPTV market for media and entertainment, 2015 – 2021 (USD Million)
    • 5.4. Global IPTV market for gaming, 2015 – 2021 (USD Million)
    • 5.5. Global IPTV market for e-commerce, 2015 – 2021 (USD Million)
    • 5.6. Global IPTV market for healthcare and medical, 2015 – 2021 (USD Million)
    • 5.7. Global IPTV market for telecommunication and IT, 2015 – 2021 (USD Million)
    • 5.8. Global IPTV market for other application, 2015 – 2021 (USD Million)
  • Chapter 6. Global IPTV Market: Regional Analysis
    • 6.1. Global IPTV market: Regional overview
      • 6.1.1. Global IPTV market share, by region, 2015 and 2021
    • 6.2. North America
      • 6.2.1. North America IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.2.2. U.S.
        • 6.2.2.1. U.S. IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.3. Europe
      • 6.3.1. Europe IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.2. UK
        • 6.3.2.1. UK IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.3. France
        • 6.3.3.1. France IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.3.4. Germany
        • 6.3.4.1. Germany IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.4. Asia Pacific
      • 6.4.1. Asia-Pacific IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.2. China
        • 6.4.2.1. China IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.3. Japan
        • 6.4.3.1. Japan IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.4.4. India
        • 6.4.4.1. India IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.5. Latin America
      • 6.5.1. Latin America IPTV market revenue, by application, 2015 – 2021 (USD Million)
      • 6.5.2. Brazil
        • 6.5.2.1. Brazil IPTV market revenue, by application, 2015 – 2021 (USD Million)
    • 6.6. Middle East & Africa
      • 6.6.1. Middle East & Africa IPTV market revenue, by application, 2015 – 2021 (USD Million)
  • Chapter 7. Company Profiles
    • 7.1. AT&T, Inc
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Product portfolio
      • 7.1.4. Business strategy
      • 7.1.5. Recent developments
    • 7.2. Bharti Airtel Limited
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Product portfolio
      • 7.2.4. Business strategy
      • 7.2.5. Recent developments
    • 7.3. CenturyLink, Inc.
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Product portfolio
      • 7.3.4. Business strategy
      • 7.3.5. Recent developments
    • 7.4. Deutsche Telecom
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Product portfolio
      • 7.4.4. Business strategy
      • 7.4.5. Recent developments
    • 7.5. ARRIS Group, Inc.
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Product portfolio
      • 7.5.4. Business strategy
      • 7.5.5. Recent developments
    • 7.6. Cisco Systems, Inc.
      • 7.6.1. Overview
      • 7.6.2. Financials
      • 7.6.3. Product portfolio
      • 7.6.4. Business strategy
      • 7.6.5. Recent developments
    • 7.7. Broadcom Corporation
      • 7.7.1. Overview
      • 7.7.2. Financials
      • 7.7.3. Product portfolio
      • 7.7.4. Business strategy
      • 7.7.5. Recent developments
  • Chapter 8. Patents
    • 8.1. U.S. (US Patents)
    • 8.2. Europe (EP documents)
    • 8.3. Japan (Abstracts of Japan)
    • 8.4. Global (WIPO (PCT))

List of Tables

1. Global IPTV market snapshot
2. Drivers for IPTV market: Impact analysis
3. Restraints of IPTV market: Impact analysis
4. North America IPTV market revenue, by application, 2015 – 2021 (USD Million)
5. U.S. IPTV market revenue, by application, 2015 – 2021 (USD Million)
6. Europe IPTV market revenue, by application, 2015 – 2021 (USD Million)
7. UK IPTV market revenue, by application, 2015 – 2021 (USD Million)
8. France IPTV market revenue, by application, 2015 – 2021 (USD Million)
9. Germany IPTV market revenue, by application, 2015 – 2021 (USD Million)
10. Asia-Pacific IPTV market revenue, by application, 2015 – 2021 (USD Million)
11. China IPTV market revenue, by application, 2015 – 2021 (USD Million)
12. Japan IPTV market revenue, by application, 2015 – 2021 (USD Million)
13. India IPTV market revenue, by application, 2015 – 2021 (USD Million)
14. Latin America IPTV market revenue, by application, 2015 – 2021 (USD Million)
15. Brazil IPTV market revenue, by application, 2015 – 2021 (USD Million)
16. Middle East & Africa IPTV market revenue, by application, 2015 – 2021 (USD Million)


List of Figures

1. Global IPTV market segmentation by application and geography
2. Global IPTV market, 2015 – 2021 (USD Million)
3. Porter’s five forces analysis: IPTV market
4. Market attractiveness analysis by application segment
5. Market attractiveness analysis by regional segment
6. Global IPTV Market : Company Market Share, 2015
7. Patent trend between 2011 -2016
8. Patent Share by Company between 2011 – 2016
9. Patent Share by Region between 2011 – 2016
10. Global IPTV market share, by application, 2015 -2021
11. Global IPTV market for advertising and marketing, 2015 – 2021 (USD Million)
12. Global IPTV market for media and entertainment, 2015 – 2021 (USD Million)
13. Global IPTV market for gaming, 2015 – 2021 (USD Million)
14. Global IPTV market for e-commerce, 2015 – 2021 (USD Million)
15. Global IPTV market for healthcare and medical, 2015 – 2021 (USD Million)
16. Global IPTV market for telecommunication and IT, 2015 – 2021  (USD Million)
17. Global IPTV market for other application, 2015 – 2021  (USD Million)
18. Global IPTV market share, by region, 2015 – 2021
19. North America IPTV market, 2015 – 2021,  (USD Million)
20. Europe IPTV market, 2015 – 2021,  (USD Million)
21. Asia Pacific IPTV market, 2015 – 2021,  (USD Million)
22. Latin America IPTV market, 2015-2021,  (USD Million)
23. Middle East & Africa IPTV market, 2015 – 2021,  (USD Million)


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