Global Smartwatches Market by Price Range (High-end, Mid-end and Low-end) by Operating System (Android Wear, Watch OS (iOS) and Others): Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021

The report also includes detailed profiles of end players such as Apple Inc., Nike Inc., Garmin Ltd., Qualcomm Incorporated, Sony Electronics Inc., Martian Watches, Pebble Technology Corporation, Fitbit Inc., ConnecteDevice Ltd., and Samsung Electronics Co. Ltd.


The report covers forecast and analysis for the smartwatches market on a global and regional level. According to the report, the global smartwatches market was valued at approximately USD 16.44 billion in 2015 and is expected to reach approximately USD 21.09 by 2021, growing at a CAGR of around 53.01% between 2016 and 2021. Global demand for smartwatches stood around 21.1 million units in 2015 expected to reach 108.2 million units by 2021 with a CAGR of 42.8% during estimate period. The study includes drivers and restraints for the smartwatches market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the smartwatches market on a global level.

In order to give comprehensive view on the smartwatches market to users of this report we have included an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein price range segments and operating system segments are benchmarked based on their market size, growth rate and general attractiveness.

The smartwatches market is expected to witness significant growth due to the increasing usage of smartphones and high demand of internet accessibility. The major driving factor for smartwatches market is transforming technological preferences in young population like wide use of different electronic gadgets. Entry of new startups and further market penetration of established players is projected to intensify the competition in the market arena. The high demand of low range smartwatches from price conscious people is expected to develop an astounding growth in key players of this market. Affordable prices of smartwatches and rising demand from young population are emerging trend which is likely to open new market avenues in the near future. However, some restraints like limited battery life associated with product may hamper the growth of this market.

On the basis of price range of smartwatches, the global smartwatches market is divided into high-end, mid-end and low-end smartwatches. High-end smartwatches accounted for approximately 90% share of the global market in terms of revenue in 2015. This was mainly due to the awareness of the smartwatch as fitness tracking device. Mid-end smartwatches was the second largest segment of the global smartwatches market.

Android wear, watch OS (iOS) and other like tizen OS, pebble OS, LinkIt OS, etc., are the operating system used in smartwatches. Android wear smartwatches dominated the global market and accounted for significant share of the overall market share in 2015. This is primarily owing to high number of applications of smartwatches.

The study provides a decisive view on the smartwatches market by segmenting the market based on price range, operating system and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2015 to 2021. Based on price range the market is segmented into high-end, mid-end and low-end smartwatches. Android wear, watch OS (iOS) and other like tizen OS, pebble OS, LinkIt OS, etc., are the operating system used in smartwatches. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for smartwatchesbased on individual operating systems in all the regions and countries.

The report also includes detailed profiles of end players such as Apple Inc., Nike Inc., Garmin Ltd., Qualcomm Incorporated, Sony Electronics Inc., Martian Watches, Pebble Technology Corporation, Fitbit Inc., ConnecteDevice Ltd., and Samsung Electronics Co. Ltd. The detailed description of players includes parameters such as company overview, financial overview, business and recent developments of the company.

This report segments the global smartwatches market as follows:

Global Smartwatches Market: Price Range Segment Analysis

  • High-end
  • Mid-end
  • Low-end

Global Smartwatches Market: Operating System Segment Analysis

  • Android Wear
  • Watch OS (iOS)
  • Others (Tizen OS, Pebble OS, LinkIt OS, etc.)

Global Smartwatches Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • France
    • UK
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 2.2. Global smartwatches market : Snapshot
  • Chapter 3. Smartwatches – Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global smartwatches market drivers: Impact analysis
      • 3.2.2. Increasing adoption of smartphone
      • 3.2.3. Transforming technological preferences in young population
    • 3.3. Market restraints
      • 3.3.1. Global smartwatches market restraints: Impact analysis
      • 3.3.2. Limited battery life
    • 3.4. Opportunities
      • 3.4.1. Emerging technology
    • 3.5. Porter’s five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. Threat from new entrants
      • 3.5.4. Threat from new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by price range segment
      • 3.6.2. Market attractiveness analysis, by operating system segment
      • 3.6.3. Market attractiveness analysis, by regional segment
  • Chapter 4. Global Smartwatches Market – Competitive Landscape
    • 4.1. Company market share, 2015 (Subject To Data Availability)
  • Chapter 5. Global Smartwatches Market – Price range Segment Analysis
    • 5.1. Global smartwatches market: Price range overview
      • 5.1.1. Global smartwatches market volume share, by price range, 2015 and 2021
    • 5.2. High-End
      • 5.2.1. Global high-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
    • 5.3. Mid-End
      • 5.3.1. Global mid-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
    • 5.4. Low-End
      • 5.4.1. Global low-end smartwatches market , 2015 – 2021 (Million Units) (USD Million)
  • Chapter 6. Global Smartwatches Market – Operating system Segment Analysis
    • 6.1. Global smartwatches market: Operating system overview
      • 6.1.1. Global smartwatches market volume share, by operating system, 2015 – 2021
    • 6.2. Android Wear
      • 6.2.1. Global android wear operating system smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 6.3. Watch OS (iOS)
      • 6.3.1. Global Watch OS (iOS) operating system smartwatches market, 2015 – 2021 (Million Units) (USD Million)
    • 6.4. Others
      • 6.4.1. Global other operating system smartwatches market, 2015 – 2021 (Million Units) (USD Million)
  • Chapter 7. Global Smartwatches Market – Regional Segment Analysis
    • 7.1. Global smartwatches market: Regional overview
      • 7.1.1. Global smartwatches market volume share, by region, 2015 – 2021
    • 7.2. North America
      • 7.2.1. North America smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.2.2. North America smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.2.3. North America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.2.4. North America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.2.5. U.S.
        • 7.2.5.1. U.S. smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.2.5.2. U.S. smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.2.5.3. U.S. smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.2.5.4. U.S. smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.3. Europe
      • 7.3.1. Europe smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.3.2. Europe smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.3.3. Europe smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.3.4. Europe smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.5. Germany
        • 7.3.5.1. Germany smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.5.2. Germany smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.5.3. Germany smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.5.4. Germany smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.6. France
        • 7.3.6.1. France smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.6.2. France smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.6.3. France smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.6.4. France smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.3.7. UK
        • 7.3.7.1. UK smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.3.7.2. UK smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.3.7.3. UK smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.3.7.4. UK smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.4. Asia Pacific
      • 7.4.1. Asia Pacific smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.4.2. Asia Pacific smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.4.3. Asia Pacific smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.4.4. Asia Pacific smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.5. China
        • 7.4.5.1. China smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.5.2. China smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.5.3. China smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.5.4. China smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.6. Japan
        • 7.4.6.1. Japan smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.6.2. Japan smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.6.3. Japan smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.6.4. Japan smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.4.7. India
        • 7.4.7.1. India smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.4.7.2. India smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.4.7.3. India smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.4.7.4. India smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.5. Latin America
        • 7.5.1. Latin America smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.5.2. Latin America smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.5.3. Latin America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.5.4. Latin America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
      • 7.5.5. Brazil
        • 7.5.5.1. Brazil smartwatches market volume, by price range, 2015 – 2021 (Million Units)
        • 7.5.5.2. Brazil smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
        • 7.5.5.3. Brazil smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
        • 7.5.5.4. Brazil smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
    • 7.6. Middle East and Africa
      • 7.6.1. Middle East and Africa smartwatches market volume, by price range, 2015 – 2021 (Million Units)
      • 7.6.2. Middle East and Africa smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
      • 7.6.3. Middle East and Africa smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
      • 7.6.4. Middle East and Africa smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
  • Chapter 8. Company Profile
    • 8.1. Apple Inc.
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Product portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Nike Inc
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Product portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. Garmin Ltd.
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Product portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Qualcomm Incorporated
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Product portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. Sony Electronics Inc.
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Product portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Martian Watches
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Product portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. Pebble Technology Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Product portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments

List of Tables

1. smartwatches market: Market snapshot
2. Price range type of smartwatches market
3. Drivers of global smartwatches market: Impact analysis
4. Restraints of global smartwatches market: Impact analysis
5. North America smartwatches market volume, by price range , 2015 – 2021 (Million Units)
6. North America smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
7. North America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
8. North America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
9. U.S. smartwatches market volume, by price range, 2015 – 2021 (Million Units)
10. U.S smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
11. U.S smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
12. U.S smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
13. Europe smartwatches market volume, by price range, 2015 – 2021 (Million Units)
14. Europe smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
15. Europe smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
16. Europe smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
17. Germany smartwatches market volume, by price range, 2015 – 2021 (Million Units)
18. Germany smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
19. Germany smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
20. Germany smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
21. France smartwatches market volume, by price range, 2015 – 2021 (Million Units)
22. France smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
23. France smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
24. France smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
25. UK smartwatches market volume, by price range, 2015 – 2021 (Million Units)
26. UK smartwatches market revenue, by price range , 2015 – 2021 (USD Million)
27. UK smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
28. UK smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
29. Asia Pacific smartwatches market volume, by price range, 2015 – 2021 (Million Units)
30. Asia Pacific smartwatches market revenue, by price range 2015 – 2021 (USD Million)
31. Asia Pacific smartwatches market volume, by operating system, 2015 – 2021 (USD Million)
32. Asia Pacific smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
33. China smartwatches market volume, by price range, 2015 – 2021 (Million Units)
34. China smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
35. China smartwatches market volume, by operating system, 2015 – 2021 (USD Million)
36. China smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
37. Japan smartwatches market volume, by price range, 2015 – 2021 (Million Units)
38. Japan smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
39. Japan smartwatches market volume, by operating system, 2015 – 2021 (USD Million)
40. Japan smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
41. India smartwatches market volume, by price range, 2015 – 2021 (Million Units)
42. India smartwatches market revenue, by price range, 2015 – 2021 (USD Million)
43. India smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
44. India smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
45. Latin America smartwatches market volume, by price range, 2015 – 2021 (Million Units)
46. Latin America smartwatches market revenue, by price range – 2020 (USD Million)
47. Latin America smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
48. Latin America smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
49. Brazil smartwatches market volume, by price range, 2015 – 2021 (Million Units)
50. Brazil smartwatches market revenue, by price range – 2020 (USD Million)
51. Brazil smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
52. Brazil smartwatches market revenue, by operating system, 2015 – 2021 (USD Million)
53. Middle East and Africa  smartwatches market volume, by price range, 2015 – 2021 (Million Units)
54. Middle East and Africa smartwatches market revenue, by price range – 2020 (USD Million)
55. Middle East and Africa smartwatches market volume, by operating system, 2015 – 2021 (Million Units)
56.  Middle East and Africa smartwatches market revenue, operating system, 2015 – 2021 (USD Million)


List of Figures

1. Market research process
2. Market research methodology
3. Global smartwatches market revenue, 2015 – 2021 (Million Units) (USD Million)
4. Porter’s five forces analysis
5. Smartwatches: Market attractiveness analysis, by price range segment
6. Smartwatches: Market attractiveness analysis, by operating system segment
7. Smartwatches: Market attractiveness analysis, by regional segment
8. Company market share analysis
9. Global smartwatches market revenue share by price range, 2015 – 2021
10. Global  high end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
11. Global  mid end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
12. Global  low end smartwatches market, 2015 – 2021 , (Million Units) (USD Million)
13. Global smartwatches market revenue share by operating system, 2015 – 2021
14. Global smartwatches market for watch OS (iOS), 2015 – 2021 , (Million Units) (USD Million)
15. Global  smartwatches market for internal android wear, 2015 – 2021 , (Million Units) (USD Million)
16. Global smartwatches market for  long other operating system , 2015 – 2021 (Million Units) (USD Million)


* Indicates required field.

Your Name*

Your Email*

Telephone Number*

Name of company*

Country Name*

How can we help you?

Prove You are Human*

captcha
Enter Capcha Image Properly




Share this Post

Related Posts

Checking...

Ouch! There was a server error.
Retry »

Sending message...

Enquiry Form

Fill in the form below and we will be in touch soon

Create Account



Log In Your Account