India Sports Apparel Market Overview
India Sports Apparel Market size was USD 696.45 million in 2025. Total revenue is anticipated to expand at a CAGR of 19.07% during the forecast period and reach close to USD 1976.10 million by 2034.
The market saw a remarkable surge in demand in 2023, fueled by the shift towards more comfortable garments for everyday wear, growing fitness consciousness, and lifestyle changes. Indian garment manufacturers have boosted production to meet the growing demand, especially in cities and upcoming Tier-II and Tier-III cities.
Adidas India and Puma have implemented strategies to optimize their supply chains, reduce delay times, and enhance market responsiveness through increasing local production.
The India Sports Apparel Market has been positively impacted by the growth of e-commerce, which has allowed a wider range of products to reach consumers across the country. Domestic and international brands alike have faced margin pressures due to supply chain breakdown and rising prices of raw materials. The India Sports Apparel Market witnessed strong sales during the festive season in 2023.
As seen in Nike’s expansion and Decathlon’s collaboration with local franchises, brands have identified the balance of demand and supply as a key priority by investing in local manufacturing potential. The market is expected to keep changing as more brands ride on the growing demand for athleisure, thus driving consumption and demand.
Sporting apparel includes wear and accessories specifically designed for athletics, physical exercise, and physical activity. It includes clothing that is used for recreational athletics, competition, exercise, or training. The India Sports Apparel Market has witnessed quick growth, mainly because of increasing popularity in activewear and athleisure.
India Sports Apparel Market Growth Factors
The market for sports wear is likely to grow in the future because of the growing participation of people in sports and outdoor activities and growing awareness of fitness. The sales of sports wear are likely to be supported in the next few years by the e-commerce boom and the growing popularity of athleisure fashion globally.
The worldwide sports clothing market is expected to undergo growth in the coming years because of the use of temperature control materials, anti-odor technology, and moisture-wicking fabrics in order to create innovative and novel sports clothing products.
- What is the market size of the Indian sports apparel?
As per Custom Market Insights,
- The Indian sports apparel market size was USD 696.45 million in 2025.
- It will grow at a CAGR of 19.07% between 2025 and 2034, to around USD 1,976.10 million (around 1.98 billion USD) by 2034.
- What is India sports apparel?
India sports apparel comprises attire and accessories created for sports, fitness, and physical activities. It includes:
- Sports vests
- T-shirts
- Sweatshirts
- Sandals and accessories
This segment is not reserved for sportspeople anymore but has grown because of the popularity of the athleisure trend — when individuals sport sportswear in informal or everyday life as well.
- What is the future of the India sports apparel market?
The sports apparel market in India is poised for a high growth rate:
- CAGR of 19.07% (2025–2034).
- Fueled by awareness of fitness, health-consciousness, athleisure wear, and e-commerce growth.
- Large brands are going local to produce in order to keep up with increasing demand (e.g., Nike increasing production, Decathlon collaborating with local franchises).
Also, new textile technologies such as moisture-wicking, anti-odor fabrics, and temperature control are driving future demand.
- Why is the demand for women’s sports wear growing in India?
A number of factors are driving the increasing demand for women’s sports wear:
- Increasing women’s participation in fitness activities, marathon running, yoga, Zumba, and gyms.
- Urbanization and changing lifestyles — fitness has become a part of day-to-day life.
- Social media influence and fitness influencers spreading activewear fashion.
- Expansion of female-specific product lines by brands.
- E-commerce accessibility making fashionable and affordable sportswear available to women in even Tier 2 and Tier 3 cities.
- How large is the global sports apparel market?
Although the spotlight is on India, worldwide:
- The sports clothing industry is significantly larger, worth hundreds of billions of USD.
- Trends such as health awareness, outdoor sports, fitness apps, and celebrity endorsements are fueling international growth.
- Future growth depends on innovative fabrics (such as moisture-wicking and odor control fabrics).
- What brands lead the India sports clothing market?
Dominant international brands leading the Indian market:
- Adidas India Marketing Pvt. Ltd.
- Puma Sports India Pvt. Ltd.
- Nike India Pvt. Ltd.
- Under Armour
- Decathlon
Top Indian brands:
- HRX (by Hrithik Roshan)
- Shiv-Naresh Sports
- Nivia Sports
- Alcis Sports
Highlights:
- Decathlon is aggressively growing in smaller cities.
- Adidas and Puma are prioritizing strengthening local supply chains to accelerate delivery.
- Nike is investing in local production.
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