As per the current market research conducted by the CMI Team, the global Artificial Grass Turf Market size is expected to record a CAGR of 5.8% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 10.4 Billion. By 2032, the valuation is anticipated to reach USD 17.3 Billion.
Artificial Grass Turf Market: Growth Factors and Dynamics
- Increasing Demand for Low-Maintenance Landscaping: Artificial grass provides a lush and green appearance without the need for regular watering, mowing, or fertilization, making it an attractive option for both residential and commercial applications.
- Growing Awareness of Environmental Sustainability: The artificial grass turf market is benefiting from an increasing awareness of environmental sustainability. As water conservation becomes a crucial concern in many regions, artificial grass offers a water-efficient alternative to traditional lawns. It eliminates the need for extensive irrigation, contributing to water conservation efforts.
- Advancements in Manufacturing Technologies: Ongoing advancements in manufacturing technologies have played a pivotal role in the artificial grass turf market. Improved materials, such as advanced polymers and synthetic fibers, enhance the durability and natural appearance of artificial grass. These technological innovations contribute to a more realistic look and feel, making artificial grass a preferred choice for landscaping projects.
- Expanding Applications in Sports and Recreational Facilities: The artificial grass turf market is experiencing growth due to its expanding applications in sports and recreational facilities. Synthetic turf is increasingly being used in sports fields, including soccer, football, and golf, as it offers consistent playing surfaces and requires minimal maintenance compared to natural grass. The versatility of artificial grass also extends to recreational spaces like parks and playgrounds.
- Climate Resilience and Adaptability: Artificial grass turf’s ability to withstand various weather conditions and climates contributes to its market growth. Unlike natural grass, synthetic turf remains green and usable in adverse weather, such as extreme heat or heavy rainfall. This resilience makes artificial grass a desirable option for regions facing challenges related to climate fluctuations.
Artificial Grass Turf Market: Partnership and Acquisitions
- In 2022, Mohawk Industries, Inc. finalized the acquisition of Foss Floors, a Georgia-based company specializing in needle-punch technology for nonwoven materials. Foss Floors’ expertise complements Mohawk’s capabilities, particularly in the production of carpets and artificial turfs.
- In 2021, Lowe’s Companies, Inc. successfully acquired Stainmaster, a highly trusted and renowned carpet brand. This strategic move enhances Lowe’s position in the home improvement retail sector, bringing a well-established and reputable player under its umbrella.
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Artificial Grass Turf Market: COVID-19 Analysis
The COVID-19 pandemic has had a significant impact on the Artificial Grass Turf Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:
- Supply Chain Disruptions: The artificial grass turf market experienced disruptions in its supply chain during the COVID-19 pandemic. Restrictions on international trade, lockdowns, and transportation challenges hindered the timely procurement of raw materials and components, affecting manufacturing processes and product availability.
- Project Delays and Cancellations: Many landscaping and infrastructure projects were delayed or canceled as a result of the economic uncertainties and restrictions imposed during the pandemic. The slowdown in construction activities directly impacted the demand for artificial grass turf in both residential and commercial sectors.
- Shifts in Consumer Spending Priorities: Changes in consumer spending patterns influenced the artificial grass turf market. With economic uncertainties and shifts in priorities, homeowners and businesses reassessed their budgets, leading to a temporary decline in the demand for non-essential products and services, including landscaping projects.
- Recovery Measures in the Artificial Grass Turf Market Post-COVID: Resurgence in Landscaping Projects: As economies gradually reopen and construction activities resume, there is a resurgence in landscaping projects, contributing to the recovery of the artificial grass turf market. The pent-up demand for beautification and outdoor space enhancement projects drives the need for artificial grass in residential and commercial settings.
- Emphasis on Home Improvement: The increased focus on home environments during lockdowns has led to a surge in home improvement projects. Homeowners, recognizing the value of enhancing their living spaces, are investing in artificial grass turf for its aesthetic appeal and low-maintenance features, driving post-pandemic market recovery.
- Rising Popularity in Recreational Spaces: The recovery of the artificial grass turf market is bolstered by the rising popularity of synthetic turf in recreational spaces. With a growing emphasis on outdoor activities and the importance of safe and usable spaces, artificial grass has increased adoption in parks, playgrounds, and other recreational areas.
- Adoption of Online Sales Channels: The pandemic accelerated the adoption of online sales channels in the artificial grass turf market. Companies are leveraging digital platforms to reach customers, showcase product offerings, and facilitate transactions. This shift allows for a broader market reach and provides a convenient and safe means for customers to explore and purchase artificial grass products.
List of the prominent players in the Artificial Grass Turf Market:
- TenCate Grass (Ten Cate Grass B.V.)
- Shaw Industries Group Inc.
- Tarkett S.A.
- Victoria PLC
- CoCreation Grass Corporation
- ForestGrass
- SIS Pitches Ltd.
- Act Global
- FieldTurf
- Controlled Products LLC (GrassTex)
- Condor Grass
- CCGrass
- Challenger Industries Inc.
- Global Syn-Turf Inc.
- Synlawn Artificial Grass
- Others
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