Augmented Reality (AR) Market: By Segments, Display Type, Sensor Type, Components, Application & Forecast, 2015-2021

Augmented Reality (AR) Market: By Segments, Display Type, Sensor Type, Components, Application & Forecast, 2015-2021

Augmented Reality (AR) Market: By Segments, Display Type, Sensor Type, Components, Application & Forecast, 2015-2021

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According to the report, global augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021. Augmented reality (AR) technology is one of the emerging technologies in the field of displays that would make a mark in the near future.

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According to the report, global augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021.

Augmented Reality (AR) is a live direct or indirect view of a physical, real-world environment whose objects are augmented by sensors of computer-generated input such as sound, graphics video, or GPS data. Hardware components used for augmented reality include processor, contact lenses, display, sensors and input devices. Smartphone and tablets are major computing devices used for augmented reality (AR). In order to enable rapid development augmented reality (AR) uses some software such as software solutions, software developer kits, and cloud services that are implemented in hardware devices.

The major factors which are fueling the augmented reality (AR) market growth are high penetration of smartphone and tablet worldwide. Increasing demand of technology base head mounted display (HMD) also have large application in medical, e-commerce, aerospace and defense which in turn driving augmented reality (AR) market. It is used in marketing, retail, commercial that may boost the AR market. Effective use of AR technology in retail and marketing further open ups new doors for the market penetration. For example, shopping experiences with the help of user’s location and android applications for smartphones such as virtual changing room and adoption of AR technique will help users to visualize products realistically from any remote location. The gaming sector is also estimated to offer more interactive and engaging applications and products. The recent launch of Pokemon Go has experienced high demand in among users. Augmented reality market also has application in sight-seeing, e-learning, tourism, and facility management. Adoption of smart glasses is predicted to exhibit the significant market growth in consumer sector. Several companies are trying to manufacture more user friendly and light weight glass.

Global Augmented Reality (AR) Market

However, user interface (UI) may restraint the market growth because of its technical inefficiency in determining various physical obstacles. Another drawback of augment reality is that these products do not see hundred percent real since they are the digital reaction which can hamper the market growth.

Augmented Reality (AR) market is segmented on the basis of few parameters such as components, display, and application.  The hardware component is expected to show significant growth in the augmented Reality (AR) market in near forecast period.  The commercial applications such as e-learning, tourism, and e-commerce are expected to exhibit robust growth due to the high penetration of smartphones, and tablet.

Asia pacific is predicted to acquire the highest share for augmented reality market. China is estimated to drive the regional growth due to increasing investments in augmented reality devices and software. Also, China’s several chipset manufacturers are planning to adopt AR technology by immensely investing funds in this technology. Many companies in North America are also investing in augmented reality market through collaboration and strategic partnership with another key player.

Some of the major players of augmented reality (AR) market are Immersion, Magic Leap, Daqri LLC, Apple, Blippar, Sony, Wikitude, Microsoft, PTC, Google, Infinity Augmented Reality, CyberGlove Systems Inc., ODG, Eon Reality, Inc., and Samsung Electronics among others.

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[wptab name=’Table of content’]

  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global augmented reality Market, 2015 – 2021, (USD Billion)
    • 2.2. Augmented reality Market: Market snapshot
  • Chapter 3. Global Augmented Reality Market – Industry Analysis
    • 3.1. Augmented reality market: Market dynamics
    • 3.2. Market Drivers
      • 3.2.1. High penetration of smartphone and tablet
    • 3.3. Restraints
      • 3.3.1. Unavailability of hardware and interoperability issues
    • 3.4. Opportunity
      • 3.4.1. Adoption of technological advancement
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by type segment
      • 3.6.2. Market attractiveness analysis by application segment
      • 3.6.3. Market attractiveness analysis by regional segment
  • Chapter 4. Global Augmented Reality Market – Competitive Landscape
    • 4.1. Company market share analysis, 2015 (Subject to data availability)
  • Chapter 5. Global Augmented Reality Market –Component Segment Analysis
    • 5.1. Global augmented reality market revenue share, by component , 2015 & 2021
    • 5.2. Global augmented reality market by sensor, 2015 – 2021 (USD Billion)
    • 5.3. Global augmented reality market by display, 2015 – 2021 (USD Billion)
    • 5.4. Global augmented reality market by software, 2015 – 2021 (USD Billion)
  • Chapter 6. Global Augmented Reality Market –Display Segment Analysis
    • 6.1. Global augmented reality market by display, 2015 – 2021 (USD Billion)
    • 6.2. Global augmented reality market by head-mounted display , 2015 – 2021 (USD Billion)
    • 6.3. Global augmented reality market by head-up display , 2015 – 2021 (USD Billion)
    • 6.4. Global augmented reality market by handheld display, 2015 – 2021 (USD Billion)
    • 6.5. Global augmented reality market by spatial display, 2015 – 2021 (USD Billion)
  • Chapter 7. Global Augmented Reality Market – Application Segment Analysis
    • 7.1. Global augmented reality market revenue share, by application 2015 & 2021
    • 7.2. Global augmented reality market for aerospace & defense, 2015 – 2021 (USD Billion)
    • 7.3. Global augmented reality market for industrial, 2015 – 2021 (USD Billion)
    • 7.4. Global augmented reality market for commercial, 2015 – 2021 (USD Billion)
    • 7.5. Global augmented reality market for e-commerce, 2015 – 2021 (USD Billion)
    • 7.6. Global augmented reality market for retail, 2015 – 2021 (USD Billion)
    • 7.7. Global augmented reality market for other, 2015 – 2021 (USD Billion)
  • Chapter 8. Augmented Reality Market – Regional Analysis
    • 8.1. Global augmented reality market: Regional overview
      • 8.1.1. Global augmented reality market revenue share, by region, 2015 and 2021
    • 8.2. North America
      • 8.2.1. North America augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
      • 8.2.2. North America augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
      • 8.2.3. North America augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
    • 8.3. Europe
      • 8.3.1. Europe augmented reality market revenue, by component , 2015 – 2021 (USD Billion)
      • 8.3.2. Europe augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
      • 8.3.3. Europe augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
    • 8.4. Asia Pacific
      • 8.4.1. Asia-Pacific augmented reality market revenue, by component , 2015 – 2021 (USD Billion)
      • 8.4.2. Asia-Pacific augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
      • 8.4.3. Asia-Pacific augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
      • 8.4.4. Asia-Pacific augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
    • 8.5. Latin America
      • 8.5.1. Latin America augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
      • 8.5.2. Latin America augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
      • 8.5.3. Latin America augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
    • 8.6. Middle East & Africa
      • 8.6.1. Middle East & Africa augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
      • 8.6.2. Middle East & Africa augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
      • 8.6.3. Middle East & Africa augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
  • Chapter 9. Company Profiles
    • 9.1. Immersion
      • 9.1.1. Overview
      • 9.1.2. Financials
      • 9.1.3. Type portfolio
      • 9.1.4. Business strategy
      • 9.1.5. Recent developments
    • 9.2. Magic Leap
      • 9.2.1. Overview
      • 9.2.2. Financials
      • 9.2.3. Type portfolio
      • 9.2.4. Business strategy
      • 9.2.5. Recent developments
    • 9.3. Daqri LLC
      • 9.3.1. Overview
      • 9.3.2. Financials
      • 9.3.3. Type portfolio
      • 9.3.4. Business strategy
      • 9.3.5. Recent developments
    • 9.4. Apple
      • 9.4.1. Overview
      • 9.4.2. Financials
      • 9.4.3. Type portfolio
      • 9.4.4. Business strategy
      • 9.4.5. Recent developments
    • 9.5. Blippar
      • 9.5.1. Overview
      • 9.5.2. Financials
      • 9.5.3. Type portfolio
      • 9.5.4. Business strategy
      • 9.5.5. Recent developments
    • 9.6. Sony
      • 9.6.1. Overview
      • 9.6.2. Financials
      • 9.6.3. Type portfolio
      • 9.6.4. Business strategy
      • 9.6.5. Recent developments
    • 9.7. Wikitude
      • 9.7.1. Overview
      • 9.7.2. Financials
      • 9.7.3. Type portfolio
      • 9.7.4. Business strategy
      • 9.7.5. Recent developments
    • 9.8. Microsoft corporation
      • 9.8.1. Overview
      • 9.8.2. Financials
      • 9.8.3. Type portfolio
      • 9.8.4. Business strategy
      • 9.8.5. Recent developments
    • 9.9. Infinity Augmented Reality
      • 9.9.1. Overview
      • 9.9.2. Financials
      • 9.9.3. Type portfolio
      • 9.9.4. Business strategy
      • 9.9.5. Recent developments
    • 9.10. Google
      • 9.10.1. Overview
      • 9.10.2. Financials
      • 9.10.3. Type portfolio
      • 9.10.4. Business strategy
      • 9.10.5. Recent developments
    • 9.11. Cyber Glove Systems Inc.
      • 9.11.1. Overview
      • 9.11.2. Financials
      • 9.11.3. Type portfolio
      • 9.11.4. Business strategy
      • 9.11.5. Recent developments

List of Figures

1. Global augmented reality market segmentation by system, services, application and geography
2. Global augmented reality market, 2015 – 2021  (USD Billion)
3. Porter’s five forces analysis:  Augmented reality market
4. Global augmented reality market attractiveness, by component, 2015
5. Global augmented reality market attractiveness, by display, 2015
6. Global augmented reality market attractiveness, by application, 2015
7. Global augmented reality market attractiveness, by regional, 2015
8. Global augmented reality market revenue share, by component, 2015 & 2021
9. Global augmented reality market by sensor, 2015 – 2021  (USD Billion)
10. Global augmented reality market by display, 2015 – 2021  (USD Billion)
11. Global augmented reality market by software, 2015 – 2021  (USD Billion)
12. Global augmented reality market revenue share, by displays2015 & 2021
13. Global augmented reality market for  head-mounted display, 2015 – 2021  (USD Billion)
14. Global augmented reality market for head-up display , 2015 – 2021  (USD Billion)
15. Global augmented reality market for handheld display , 2015 – 2021  (USD Billion)
16. Global augmented reality market for spatial display , 2015 – 2021  (USD Billion)
17. Global augmented reality market revenue share, by application 2015 & 2021
18. Global augmented reality market for aerospace & defense, 2015 – 2021  (USD Billion)
19. Global augmented reality market for industrial, 2015 – 2021  (USD Billion)
20. Global augmented reality market for commercial, 2015 – 2021 (USD Billion)
21. Global augmented reality market for e-commerce, 2015 – 2021 (USD Billion)
22. Global augmented reality market for retails , 2015 – 2021 (USD Billion)
23. Global augmented reality market for others, 2015 – 2021 (USD Billion)
24. Global augmented reality market revenue share, by region, 2015 – 2021
25. North America advanced analytic market, 2015 – 2021,  (USD Billion)
26. Europe augmented reality market, 2015 – 2021,  (USD Billion)
27. Asia Pacific augmented reality market, 2015 – 2021(USD Billion)
28. Latin America augmented reality market, 2015-2021 (USD Billion)
29. Middle East & Africa augmented reality market, 2015 – 2021,
(USD Billion)


List of Tables

1. Global augmented reality market snapshot
2. Drivers for augmented reality market: Impact analysis
3. Restraints of augmented reality market: Impact analysis
4. North America augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
5. North America augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
6. North America augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
7. Europe augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
8. North America augmented reality market revenue, by display,2015 – 2021 (USD Billion)
9. Europe augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
10. Asia-Pacific augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
11. Asia-Pacific augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
12. Asia-Pacific augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
13. Latin America augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
14. Latin America augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
15. Latin America augmented reality market revenue, by application, 2015 – 2021 (USD Billion)
16. Middle East & Africa augmented reality market revenue, by component, 2015 – 2021 (USD Billion)
17. Middle East & Africa augmented reality market revenue, by display, 2015 – 2021 (USD Billion)
18. Middle East & Africa augmented reality market revenue, by application, 2015 – 2021 (USD Billion)

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