Global Electric Toothbrush Market 2022 – 2030

Reports Description

The rising awareness of oral hygiene is boosting the market’s growth.

According to Custom Market Insights (CMI), The Global Electric Toothbrush Market was estimated at around USD 3 billion in 2021 and is projected to witness a CAGR of 4% during 2022-2030, reaching around USD 4.2 billion by 2030. The report examines the Electric Toothbrush market’s drivers and restraints and their impact analysis. Also, the report mentions global opportunities prevailing in the Electric Toothbrush market.

Electric Toothbrush Market: Overview

An electric toothbrush, commonly referred to as a power toothbrush, is a tool that uses rapid and automatic bristle movements to clean the teeth, tongue, and gums. This toothbrush helps remove plaque and lessen the effects of gingivitis because it typically rotates and moves its head from side to side.

Electric Toothbrush Market: COVID–19 Impact Analysis

The COVID-19 pandemic has positively impacted the rise of the electric toothbrush market. The fear of infection and its severe symptoms has alarmed the patients as the COVID-19 pandemic has seriously influenced the health and well-being of people globally. Many people began using electric toothbrushes for superior teeth cleaning and combating oral diseases like plague and gum infection due to the high rate of coronavirus transmission and the occurrence of dangerous symptoms. In the upcoming years, it is projected that such factors will boost the revenue of the electric toothbrush market. 

Electric Toothbrush Market: Growth Drivers

Rising oral hygiene awareness

According to the forecast, the market share rise of electric toothbrushes would be driven by the rapidly rising incidence of oral diseases, including plague and tooth decay, among millennials due to lifestyle changes such as unhealthy eating habits and inadequate teeth cleaning practices. Tooth decay is just one of the many oral diseases that affect a large number of people worldwide. For instance, 1 in 4 Americans will have untreated tooth decay annually in 2021, according to statistics gathered by the CDCP, a U.S. body that handles all healthcare-related information.

Electric toothbrushes offer high-level dental care and effectively remove plaque deposited on teeth. The demand for electric toothbrushes has also grown due to an increase in elderly populations worldwide and movement disabilities among them. In the next years, it is further projected that this aspect will boost the growth of the electric toothbrush market.


High cost of electric toothbrush

Because it uses very sophisticated technology, such as smart toothbrushes that can be recharged by water, electric toothbrushes, used to maintain oral hygiene, are very expensive. As a result, few people, particularly in developing countries, can afford such an expensive electric toothbrush. This aspect will probably hamper the market share rise of electric toothbrushes in the upcoming years. Additionally, because they are not accustomed to such movements, not many people find the electric toothbrushes’ vibrating effect of being comfortable. In addition, many people, particularly in underdeveloped nations, are unaware of the proper procedures and significance of maintaining dental health. Future market growth for electric toothbrushes is also anticipated to be hampered by these concerns.

Electric Toothbrush Market: Segmentation Analysis

In our research scope, the Electric Toothbrush market is segmented into bristles, technology, product type, and end-user. The market is divided into two categories based on the type of bristles: soft and nanoscale bristles. The soft bristles category makes up a sizeable portion of the global market. It is anticipated to be the most lucrative niche during the forecast period due to its numerous oral benefits, including the prevention of plaque and the reduction of tooth decay, as well as the fact that it is specifically designed for sensitive teeth.

The market is divided into rechargeable and battery categories depending on the product type. Rechargeable toothbrushes are anticipated to outperform battery-operated toothbrushes throughout the forecast period due to their ability to make brushing more convenient because they must be guided along surfaces. The rechargeable toothbrush has highly advanced features such as pressure sensors that warn users if they are brushing too vigorously, timers to track brushing duration, countless brush head compatibility, and electronic brush head replacement reminders.

Report Scope

Feature of the Report Details
Market Size in 2021 USD 3 Billion
Projected Market Size in 2030 USD 4.2 Billion
CAGR Growth Rate 4% CAGR
Base Year 2021
Forecast Period 2022-2030
Prominent Players Colgate Palmolive, FOREO, JSB Healthcare, Panasonic, Koninklijke Philips N.V., Procter and Gamble Co., Mornwell, Water Pik Inc., Shenzhen Risun Technology Co. Ltd, SONIC Chic, and Others
Key Segment By Bristle, Technology, Product Type, End-User, and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors, and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfill your requirements for research.

Key Insights: 

  • Per the analysis shared by our research analyst, the Electric Toothbrush market is estimated to grow annually at a CAGR of around 4% over the forecast period (2022-2030).
  • In terms of revenue, the Electric Toothbrush market size was valued at around USD 3 billion in 2021 and is projected to reach USD 4.2 billion by 2030. Due to a variety of driving factors, the market is predicted to rise at a significant rate.
  • The Electric Toothbrush market research offers a comprehensive analysis of the present market and projections through 2020–2030 to help find possibilities to profit from the existing market.
  • The study includes data on the major market drivers, challenges, opportunities, and their effects.
  • The study elaborates on the SWOT analysis and Porter’s Five Forces model.
  • The market study’s value chain analysis gives a comprehensive picture of the stakeholder’s responsibilities.

 Recent Development

  • September 2022: An electric toothbrush with an aluminum body and brush heads made of plant-based materials that can be recycled after use has been developed by London-based toothbrush manufacturer Suri.
  • September 2022: Recently, Xiaomi Malaysia unveiled a wide range of intelligent AIoT goods, all of which, including the Electric Toothbrush T700, would be available for 9.9 sales.

Regional Landscape

Due to factors like the growing adoption of cutting-edge technological innovations in the product lines of well-known manufacturers, the North American market is anticipated to rule the global market for the duration of the forecast period. Additionally, the growing elderly population in the region, customers’ increased focus on orthodontic hygiene and health to prevent any oral diseases, and producers’ ongoing innovation of novel, ground-breaking products to address consumers’ dental needs in cleaning and exfoliating are all predicted to spur market growth. This supremacy can be mostly attributed to sophisticated, intelligent toothbrushes, supportive government initiatives, and the region’s relatively higher purchasing power. Qualified dentists and dental hygienists influence the market for electric toothbrushes in the US.

Because consumers are becoming more concerned with maintaining their orthodontic hygiene and well-being, Europe is anticipated to be the most lucrative market over the projection period. As the percentage of the senile population has increased, Europe has seen an increase in the prevalence of oral and dental issues, which is projected to fuel market expansion over the forecast period. WHO estimates that between 20% and 90% of children under the age of six have tooth decay, and between 20% and 50% of people in the European Union’s member states between the ages of 65 and 74 have lost all of their natural teeth.

The global Electric Toothbrush market is segmented as follows:

By Bristles

  • Soft bristles
  • Nanometer bristles

By Technology

  • Vibrational
  • Rotational

By Product Type

  • Battery-operated
  • Rechargeable

By End-User

  • Adults
  • Children

On the basis of Geography

North America

  • The U.S.
  • Canada
  • Mexico


  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

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